The Role of Customer Success in Lead Generation:

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Expansion Revenue: Customer Success teams are crucial for identifying opportunities for upsells, cross-sells, and renewals within existing accounts – a powerful form of lead generation.
Referral Programs: Satisfied customers are often the best source of new, high-quality leads. Customer Success can proactively identify and nurture these relationships to encourage referrals.
Testimonials and Case Studies: Customer success stories provide compelling social proof, which marketing and sales can leverage for new lead generation.
Advocacy: Turning happy customers into brand advocates who turkey phone number list actively promote your product or service.
4.3 Account-Based Marketing (ABM) as a Unifying Strategy:

Definition and Evolution: ABM is no longer just for enterprise companies. It's a strategic approach where marketing and sales work in lockstep to target and engage specific high-value accounts.