A series of welcome emails helps make new customers feel appreciated and wanted. It’s an introduction to your brand and a chance for you to show your generous, giving side.
What do we mean by that?
Your customers have given you something valuable: their contact information. If you abuse it, they will turn on you.
Instead of bombarding them with emails and other marketing messages, talk to them like they’re friends. Give them something in return, like a free device or a discount code that doesn’t expire.
Then , stay connected with them. Ask if you can help in any way. Give them multiple ways to contact you.
Let's take a look at some of the best welcome email campaign examples we've ever seen.
Ikea’s welcome email exudes warmth and personality. It calls out the “Ikea Family” algeria phone number list and invites you to join. There’s a short paragraph of facts about the company, but everything else is geared toward the customer.
We really love the last line: “Are you ready to get inspired?” This email isn’t about selling a product. It’s about making you feel safe, valued, and wanted.
We absolutely love Amazon’s welcome email, and it’s no surprise that the company does it right. Unlike Ikea’s email, this one is more instructional. We have a stack of branded boxes, which reflects Amazon’s overall brand, and a list of things you can do now that you’ve signed up.
Example of an Ikea Welcome series email campaign
-
- Posts: 746
- Joined: Sat Dec 21, 2024 5:23 am