Mention the Most Important Points at Least Three Times

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If you run a business, we guarantee the answer is “yes.” From there, you can direct your readers to one or two more questions, then hit them with your headline and CTA.

15.
The active voice confuses many marketers and writers. It may seem silly to worry about verbs, but it's important when speaking directly to your readers .

We’ve changed more than just the voice (the first was passive, and the second was active ), but you get us drifting. Instead of saying , “Hello Bar is…”, we’ve said, “Hello Bar offers…” It’s a small, but important, difference.

16. Support Your Claims with Strong Evidence
Just like writing a good thesis , you need to support your claims with solid evidence. That’s why we love using case studies in our content. They provide solid evidence that we know what we’re talking about.

For example, Valvolin , a premium automotive brand, increased its coupon delivery rate by 76% with Textel’s MMS Picture Texting. The brand also saw a 20+ second decrease in AHT, a 90+% shift to SMS coupons over email, and an 8% increase in coupon redemption rate.

That's real evidence. Numbers don't lie.

Social proof also works wonders. Testimonials, expert recommendations, algeria phone number list and influencer reviews can help you convince readers to reconsider your product or service.

Three represents a pretty powerful number — and we're not talking about the witches from "Macbeth."

If you repeat something three times, it’s more likely to stick in your readers’ minds. They’ll remember the subject, phrase, or sentence because they’ve seen it so many times.

That’s why it’s a good idea to use the same (or similar) CTA on your Hello Bar, signup page, and other pages on your site. Plant it in your readers’ minds.