What should I include in my abandoned cart email format

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Email drip campaigns work well in e-commerce marketing. They play a vital role in directing readers to key calls to action, such as returning to a full shopping cart.

Plan a sequence of three to five emails, each sent a day before the final email. You don’t want to annoy your prospect, which could kill their chances of returning to your site. At the same time, you want to give the person every opportunity to convert.

In each email, highlight something new about the product in question. For example, if you talked about value and quality in the first, mention a unique feature in the second.

Your last email or two should include some type of incentive. For example, you could offer a coupon, discount code, or free shipping regardless of the order price.

14. Segment Your Email Sequences
Segmenting your abandoned cart emails can help boost your algeria phone number list conversion rates even further. The message should align with where the customer is in the sales funnel.

Use one segment for people who have never visited your site before. They may have found it by accident while doing a Google search, added a product to their cart, and then decided not to follow through.

Use this opportunity to introduce your brand in more detail and invite readers to revisit your site to reconsider their purchase.

create another segment for people who have already subscribed to your newsletter. They are brand conscious, so you can dig straight into the conversion CTA. Mentioning their subscription can also help increase conversions.