Earlier in this article, I mentioned that abandoned shopping carts are much more common on mobile devices than on desktop computers. Therefore, you need to create a mobile-friendly website and emails.
Use responsive design on your website and make sure images in your emails scale appropriately. Don’t use subject lines that readers can’t see on mobile devices, and avoid using bold backgrounds or other elements that can slow down email loading times.
Earlier in this article, we mentioned that abandoned shopping carts are much more common on mobile devices than desktop . Therefore, your website and emails need to be mobile-friendly.
Use responsive design on your website and make sure images in your emails scale appropriately. Don’t use subject lines that readers can’t see on mobile devices, and avoid using bold backgrounds or other elements that can slow down email loading times.
19. Sprinkle in Some Cross-Selling Fun
Personalize your abandoned cart email series with cross-sell options to increase conversion rates.
This is one of our favorite abandoned cart email best practices . It encourages algeria phone number list online shoppers to buy more, helping to recover lost sales. In this example, Oriental Trading leverages abandoned cart emails.
Oriental Trade Cross Selling
Image via Milled
, such as free shipping on additional items, to motivate customers to complete their purchase.
Abandoned Cart Email Example
Now that you’re familiar with our 19 abandoned cart email best practices, let’s explore some great examples that might inspire you.
Sweeten the deal by highlighting special offers
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