Building an Opt-In Phone Number Database Legally

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Spotify uses clear and concise copywriting language to recommend personalized playlists to recipients.

The body of the email conveys the message in a few words and quickly leads the reader to a clear call to action, “Listen Now.” The CTA button prompts the reader to start listening to the recommended playlist.


OpenTable uses relevance in its email copy to appeal to the right audience segment. The email specifically mentions “Nashville” in the subject line. This immediately grabs the attention of people who are actively searching for great restaurants in Nashville.

It's also of interest to people interested in supporting local businesses or those who want to know what the local favorites are.

The email copy also includes a call to action (CTA), “Order Now,” which algeria phone number list clarifies the intent and encourages interested readers to take the next step.


Peloton uses the benefits of the program in their email copy to drive engagement and conversions.

The title, “Find the right program for you,” is very effective. Peloton implies that they tailor their programs to each user’s fitness needs and goals.

The copy then lists some of the benefits of the Peloton program, such as:
Benefits are powerful motivators. They encourage people to use your product or service because they believe it will help them improve their quality of life.