Manually define the most common touchpoints a customer would have with you, then create a map based on hypothetical scenarios.
Use software to automatically create customer journey maps.
Both options are viable, and you may want to create both.
Let's explore the first option to help you see that it's not as difficult as it sounds and can even be fun.
Identify key stages of user interaction — touch points
Now it’s time to brainstorm. Write down all the potential touchpoints algeria phone number list your customers might encounter while interacting with your business on a piece of paper or in a Google Doc. These touchpoints could include:
There are plenty of other options. Run a Google search for your name or your business name (or both). Make a list of the pages that come up. Yelp reviews, YouTube videos, and more may come up.
Once you have a comprehensive list, narrow it down to the touch points with the highest potential to generate action and capture your audience's attention.
For example, people won't find your brand if it's mentioned on page 20 of Google search engine results.
However, if you are active on X and have followers, that should be on your customer journey map.
Identify the information you want to have on your customer journey map.
Your customer journey map doesn’t have to be the same as everyone else’s. It should represent what you want to know about your customers. To do this, gather data from a variety of sources, including your website analytics, customer feedback , and customer data platforms .
Analyzing Data from Your Phone Number Database
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