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Another way to promote your content is through search engines like Google. Search engine optimization (SEO) allows you to make your content more discoverable.

SEO takes time and effort, but it's worth paying extra attention to. If your content ranks for the keywords you want, you won't have to do much work in the future to make your website more accessible to your target audience.

Align Content with Keywords or Keyphrases
Each piece of content you produce should have a focus, primary keyword, or keyphrase. For example, if you sell kitchen appliances, you might want to rank for a keyword like “best food processor.” In SEO, a keyword can consist of multiple words.

Use Related Keywords or Keyphrases
Related or semantic keywords help Google and other search engines understand your content. If you’re trying to rank for “best food processors,” you might want to use words like “cuisinart,” “food processor capacity,” and “chopping” in your content.

Link Recent Posts to Popular Posts to Boost Content Promotion
Interlinking your content will make it more europe cell phone number list search engine friendly. Ideally, you want to link your latest post to the posts that have proven to be the most popular over the years so that you can convey the “SEO essence” from one piece of content to the other.

Also, link your content to your oldest content. Interlinking improves your SEO and helps keep visitors on your website longer.

Contact People Who Have Provided Links to Similar Content
Email outreach can boost both large and small business SEO and enable content promotion. Use tools like Ahrefs to identify pages focused on specific keywords that receive the most backlinks and social shares.

Use that information to email the website owners who linked to that particular piece of content. Explain that you have written a longer, more in-depth article and kindly ask them to consider linking to it if they found it useful.