Example of an Ikea Welcome series email campaign

Mostafa044 · Post by **Mostafa044** » Mon May 26, 2025 4:36 am

Ikea’s welcome email exudes warmth and personality. It calls out the “Ikea Family” and invites you to join. There’s a short paragraph of facts about the company, but everything else is geared toward the customer.

We really love the last line: “Are you ready to get inspired?” This email isn’t about selling a product. It’s about making you feel safe, valued, and wanted.

We absolutely love Amazon’s welcome email, and it’s no surprise that the company does it right. Unlike Ikea’s email, this one is more instructional. We have a stack of branded boxes, which reflects Amazon’s overall brand, and a list of things you can do now that you’ve signed up.

It’s also personal, which is a big plus in our opinion. Email marketing europe cell phone number list campaigns, for example, mention the subscriber’s name at least once, such as in the subject line or body text.

Squarespace
Squarespace Welcome Series Email Campaign Example

We’re big fans of Squarespace’s welcome email because of its minimalist design. The customer just signed up for a two-week free trial, so Squarespace gets right to the point. It gives the customer the information they need to get started.

The last part is the best. “We’re here to help.” There’s a link to the help desk and photos of people — both stock images and actual photos of Squarespace customer service professionals. Either way, it’s a nice touch.

Cart abandonment means that a customer has placed items in a virtual shopping cart and then left the page. This happens for a variety of reasons.

Maybe the customer has found the product they want at a better price elsewhere, or maybe they're just busy.

The important thing is to re-engage those customers with cart abandonment emails. If the user forgets or runs out of time, you can remind them that the item is still available in their cart.

If you want to increase the chances of your prospects coming back and purchasing, consider offering a percentage-off coupon or a code for free shipping.