Glossier cart abandonment email campaign example

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You can also learn from Teefury’s cart abandonment emails. This is just the top segment, but it’s full of best practices.

The headline used is the same as Fab’s above: “Still want it?” This is another psychological tactic. The word “still” implies that the potential buyer wanted the item at one time. at another time, and may still want it.

But what really comes as a surprise here in this cart abandonment email is the literary/movie reference. The company is known for referencing pop culture, and continues that trend in the email with a reference to “Lord of the Rings.” Even in the call to action with a pun: “Grab your Baggins.”



Glossier’s cart cancellation email also hits the mark. You have a europe cell phone number list humorous plea followed by a joke: “If you add an item to your shopping cart online, but no one is around to check out…does it make a sound?”

Plus, there's a photo of a woman staring at the question above in wonder. That's great marketing.

Then we get to the punchline: "No. But it triggered this email." What do you get? Don't be afraid to poke fun at your own email marketing campaigns.

Transactional emails don’t necessarily refer to emails that ask customers to make a financial transaction. Basically, these types of emails are just asking customers to do something. You might direct customers to a future purchase or ask them to buy now.

The important thing is to focus on engagement. You want your subscribers to engage with your email and click on your call to action or forward it to a friend.