Social proof is crucial to ecommerce optimization. If you want people to buy, you need to show them that other people have bought — and loved — your product.
Consider adding a request for an honest review to the confirmation email. Provide a link back to the product page and, if necessary, detailed instructions for posting a review.
Some customers won’t even read the reviews. They’ll just see that your product has a decent star rating and a few reviews.
11. Use Simple Forms to Increase E-Commerce Conversion Rates
Nobody wants to fill out a form with 100 fields. If you ask for too much information, you will waste more of your prospect's time and ask for more of their personal information.
Ideally, ask for only the minimum information necessary to europe cell phone number list complete the transaction. You will also need a name and email address, so you can follow up.
12. Display Shopping Cart Contents at All Times
Page design can also help improve e-commerce optimization. If you always show the number of items in the shopping cart, you are constantly reminding consumers to pay.
Amazon does this.
This is a great visual cue for consumers to keep them from leaving the website without making a purchase. Remember that people are easily distracted.
13. Show Phone Number and Contact Page Openly to Buyers
When people shop for a particular product, they may have questions. If you don’t provide an easy way for those people to get answers to their questions, you may lose sales.
Instant Access: Comprehensive Phone Number List
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