Attacking pain points is a great way to do this

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For example, if you sell insurance products and you are writing about life insurance policies for children, you need to show that you understand your potential audience. What are they afraid of? What bothers them?

Be relevant to your readers in all your email marketing copy

Show empathy for your audience and address their pain points. You can connect with your customers by showing that you understand them and empathize with their pain.

2. Emphasize Your Product Benefits in Your Email Copy
Benefits over features. Repeat that five times before you start writing your email copy.

Those features are boring. They're like specs in a europe cell phone number list technical manual. Your eyes glaze over just thinking about them.

The benefit is gold marketing.

Help your customers understand how they feel when they receive your product in the mail.

Emphasize your product's benefits in your email copy.

You can set the stage by discussing a pain point, then add a benefit or two to close the deal.

3. Make Your Email Copy As Short As Possible
Emails shouldn’t be long — especially in the beginning. Get to the point as quickly as possible, add a CTA, and hit SEND.

If possible, you don’t want your subscribers to have to scroll if they’re reading your email on a desktop or laptop computer. Make it easy to read your email.

4. Keep Your Paragraphs Short – Include One Main Idea Per Paragraph
Likewise, you want each paragraph to be short and sweet. Take a look at the portion of the email above. Notice that only one paragraph is longer than one line.

Short paragraphs — even ones with just one sentence — keep readers reading. It’s like creating a fast track for your email copywriting.

5. Write Your Email Marketing Copy in Second Person
Second person point of view means speaking to your customer as if they were right before you. Instead of saying he and she, you are speaking directly to the person.