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Likewise, if you know your target audience is highly competent in using Google, you can create blog posts based on long-tail keywords to specifically target their queries.

Tasks can also include interactions with your brand. For example, someone follows you on social media , leaves a comment on a blog post, sends you an email, or clicks a call to action (CTA) when landing on a page. These actions are important to track.

Touch point
Customer Journey Map - touch points

We have covered the basics of touchpoints. Now, let's discuss them in detail.

Touchpoints are usually engineered. In other words, you create a landing page for your audience to find and follow the call to action. Similarly, you create an Instagram account to communicate with your target audience.

On your customer journey map, you want the europe cell phone number list touchpoints to reflect real life — not your fantasy journey. It would be great if your customers saw your brand, visited your sales page, and bought your product. But that’s usually not the case.

In contrast, consumers may interact with your brand through six or seven touch points — or even more — before making a purchase. Typically, the cost of the product correlates with the number of touch points. More expensive products require more touch points because consumers are more hesitant to buy.

Emotion/Motivation
Think of your customer journey map as a series of causes and effects. In other words, there is a reason behind and an outcome to every action.