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Your open percentage is the percentage of subscribers who actually open your email. As we said before, people receive a lot of emails, and they consider half of them as spam. If your email subject line doesn’t grab your audience’s attention, they will delete your email without reading it .

Email Conversion Rate
Your email conversion rate describes the percentage of visitors who take a definite action based on your email. They might use your coupon code , buy a product you've discounted, or spend money on your website.

ROI (Return on Investment)
Email has an excellent ROI for most marketers. It costs very little, so even if you only spend a few dollars, you can turn an email marketing campaign into a huge profit for your company.

What is Email Marketing ROI?
You can calculate your ROI by subtracting the amount of europe cell phone number list money you spent on email marketing from the total revenue generated .

Let's say you spend $99 per month on email marketing. Over 30 days, you will generate $2,000 worth of sales from your emails.


What is Considered a Good Email Marketing Conversion Rate?

Current email marketing statistics don't lie. You can use this medium to attract more leads and convert them into customers.

This doesn't mean that the numbers are impressive.

In fact, recent research reveals that the average email campaign results across industries are as follows:

Average Open Rate: 37.72Average Click-Through Rate: 2%This means that a little more than a third of your subscribers will open your email and less than 5% will click through.