Everyone wants to feel wanted by friends

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Language plays a big role in determining the best CTA phrases. Using the right words can impact conversion rates .Here's a great example of a CTA from BigCommerce that can encourage site users to give the platform a try.

You may have noticed that we use psychological principles to explain why these calls to action phrases work. There’s a reason for that, and this example is no exception.

When you understand your prospects' minds, you can better anticipate their reactions to CTAs.

In this case, we use the word “join.” This word has the power to convey acceptance, belonging, and community.

Think about your high school days. Did you join any clubs or teams? Did you share part of your identity with any of these groups? Of course you did.

The same goes for online communities, whether they're email lists , webinars, or membership sites.
Rate and 13 Tips to Increase It
10. Start Now to Get…
Here’s a variation of the last CTA. “Start now” tells your prospect that he or she is about to begin an exciting process — and the rest of the CTA tells the user how he or she will benefit.

The concept of balance is important in CTAs. You’re asking for something, europe cell phone number list but you want your prospect to know that you’re offering something in return.
an Expert Now
Credibility is a currency. You can trade it throughout your career.

If you tell potential customers right off the bat that you consider yourself and your team experts, they will automatically feel more secure in your hands. Of course, you should never say this unless it is true.

This is a powerful call to action for online chat opportunities or when you want a prospect to call. For example, if you use mobile functionality to automatically dial your number, you can implement this CTA on your landing page .
vite you to…
, family members, and colleagues. You can foster that same sense of belonging by giving the impression that you are personally inviting your prospect to take action.