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Lead magnets dominate the marketing industry and to increase lead generation , you need some creative lead magnet ideas.

According to a Justuno report, 50% of marketers confirmed that they experienced higher conversation rates when they used lead magnets.

In this post, we’ll cover 35 lead magnet ideas and examples. We’ll also show you how to create a lead magnet that can convert website visitors into leads.

What is a Lead Magnet?
A lead magnet is a valuable marketing asset that a company offers for free in exchange for something of value. In most cases, the business wants the visitor's email address.

Popular blogger, interior decorator, and television personality Layla Palmer uses Hello Bar on her website with a lead magnet.

At the top of the screen, you’ll see a bar that says, “Get my Free Space Planning Ebook!” Next to it is a button that takes visitors to an opt-in page.

Her space planning e-book helps people determine europe cell phone number list where to place furniture and decor in their home.

This is a powerful lead magnet. You can create something similar, but tailored to your industry and audience.

What is Lead Capture?
A lead capture occurs when someone fills out your opt-in form in exchange for your lead magnet.

Let’s go back to the example of Layla Palmer and her website The Letter Cottage. If you click on the CTA Button in her Hello Bar, you’ll arrive at an opt-in page. If you click on the link to download her eBook, you’ll see a form with a progress bar: