Here's an example of a free template lead magnet

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A checklist is similar to a cheat sheet, but it is a list of things a user needs to do or get before participating in an event. The Ultimate Travel Checklist may be useful for jet set travelers who don’t want to forget anything when they leave for their adventure.

Here is an example of a checklist lead magnet to help potential customers plan their marketing strategy effectively.

Some people find it easier to visualize an idea when they can see concrete evidence of how it works. Create a document that provides examples related to your industry.

For example, let’s go back to the sportswear e-commerce analogy. If you were running this type of store, you might create a lead magnet idea that shows how a particular type of shoe can improve posture, increase speed, or provide other benefits.

20. Template or Slide File
A swipe file is a document that contains a wealth of inspiration, ideas, and tactics that users can “swipe” for their own use. Meanwhile, a template is a document that users can fill in based on their needs. For example, an email template , an invoice template , an AI command template, etc.
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This toolkit is a valuable lead magnet idea in the graphic design industry. Experienced designers will create a toolkit consisting of WordPress themes and assets, icon sets, texture packs, Photoshop actions, and more.

Users can then apply the items in the toolkit to their design work. This eliminates some of the effort required to produce a finished product.

A script is also an example of an effective lead magnet. For example, if you serve people in the sales industry, you can provide customizable scripts for outside sales, inside sales, and even telemarketing services .

This script should have fill-in entries so that users can replace brand-specific information. This script serves as a guide to train salespeople and improve the sales process .