Who doesn’t like getting something for free? No one. That’s why you need to consider a prize in the perfect lead magnet. In exchange for their email address, prospects will be entered into a drawing for a free product or similar prize.
Ideally, the prize should be something in your catalog. You don’t want to give away free iPads just because people like iPads. A prize won’t have the desired impact if it’s not related to your business.
You could also use one of these entertaining or community building leader magnet ideas;
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When prospects get to the bottom of the funnel, they are ready to europe cell phone number list become customers. They have done their research and are looking for a reason to buy your product or service.
Educational and useful lead magnet ideas are not very appealing at some point. You need an offer that helps you make money.
Below is a list of bottom of the funnel prospect magnet ideas that have yielded positive results.
32. Free shipping
Consider offering a promo code for free shipping on any order, this often results in lead conversions . Consumers who are reluctant to pay for shipping may take the offer even though they would otherwise pass it up.
Different lead magnet ideas are specific to different industries. You will see a lot of free quotes in the automotive industry.
Marketers, promoters, and sales experts announce contests or giveaways, and require participants to register. That's how you grow your mailing list .
Qualified candidates can get free access to concerts, webinars, product launches and other exclusive events.
35. Referral Discount
Discounts, sales promotions, and giveaways are effective ways to incentivize potential customers to refer friends and family. In addition to helping you gain new customers, it's a cost-effective way to expand your customer base .
Bottom-of-Funnel Lead Magnet Ideas and Example
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