Leaving thoughtful comments on their blog for

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Leaving thoughtful comments on their blog for a few days or weeks before emailing
Regularly sharing their content on your social media channels (and tagging them)
Mentioning or linking to their blog from an article you wrote
Turning one of their articles into a well-designed eBook they can use
Pointing out a spelling mistake or broken link in an existing article on their site
The list could go on and on.

Ultimately though, successful outreach boils down to starting a relationship on a foundation of providing value first (before asking for something from them).
At the very least, you need to offer something genuinely useful to your recipients—like a piece of free guest content for their blog, the promise to include a quote from them in an upcoming article on your blog (or in a guest post for a larger site if you’re still brand new to blogging).

Now, let’s walk through some case studies of real(ly) bad blogger outreach examples and I’ll show you exactly what to avoid in your own outreach efforts.

Things to Avoid in Your Blogger Outreach Email Templates
So what does it look like when outreach goes very, very wrong?

Face Palm Email Fail
Let’s start by taking a look at some real life examples from inside my inbox right now:

Email Teardown #1: Mr. Webmaster Fastmoney’s Epic Fail
Where do we even begin with this one?

fast-money-loans-outreach-email-fail
In case the screenshot (above) is hard to read, here’s the text of that email:

Subject: GUEST POST

Hey There,

I love your site and have been reading a lot of articles on here, its so well laid out albania phone number material meticulous. I couldn’t help wondering since we are a small business and would love to write an article for you to publish on your website on a topic of your choice for a link back to our site.

Please provide me the topic you wish us to write about and we will provide you with the content for your approval. This is absolutely FREE and all we are asking for is credit in the form of a link back to our website. The article can be about anything you like and we will write you a 500 word article completely FREE!!

Ouch. This one’s pretty rough.

Based on how this email reads, would you want to take that “FREE” 500 word article for your blog?

Would you feel confident that you’re going to get a good piece of content from a reputable blogger?

There are a lot of things wrong with this email though, so let’s take them one-by-one: