Advantages and Disadvantages of Sending SMS Marketing

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While SMS Marketing is one of the cheapest means of communication on the market, SMS is starting to be the popular media in recent years. Indeed, the progression of SMS Marketing for the coming years is increasing exponentially. SMS marketing, depending on its use, can have great advantages but also some disadvantages.


The use of SMS marketing: what are the advantages:
There are many advantages to communicating with your customers via SMS. The message sent almost always reaches its destination and is read in more than 90% of cases. because many people always have their mobile at hand.
Even if sending mass SMS can be a little more expensive compared to other means of communication. The SMS memorization rate is 60% and therefore the return on investment is significant. Compared to other SEO strategies, such as newsletters, with a low opening rate and often expensive to build, SMS offers an approach that combines the harms and the benefits.

The Disadvantages of Sending SMS Marketing:
On the other hand, sending too many SMS messages can “annoy” your customers. You need to know how to schedule your messages so as not to inundate your customers. It is also important to modulate the nature of the armenia telemarketing data messages: a promotion, then information for example. If you only send promotions, your customers will wait for the SMS to come to the store and buy and if you only send information, the customer will lose all interest in your mobile notifications. You therefore need to know how to dose the different types of information that you send to your customers.
At the same time, it is also important not to solicit prospects who have not asked to receive SMS communications more than once, and to add an easy and quick way to unsubscribe.

Best practices in addition:
You can also associate the sending of SMS for professionals with an SMS inbox allowing your customers to respond. In order to set up a system of conversations with your customers.