Then make an inventory of which locations you can use conveniently. See which locations have already been claimed ('owned by') by other parties and which parties these are. Then determine which locations you want to claim yourself. You can claim manually, but if you have multiple locations, it is advisable to request this as 'bulk' .
Start experimenting and see what happens. Make people aware that they can check in, with brother cell phone list a window sticker for example. You can see in the extensive statistics how many people check in, whether they forward it on other social media and what the population looks like. Very useful information that provides direct insight. Ensure an initial success and present this within the organization. Quick wins often work better
We can talk for hours about the sense and nonsense of social media, but you'd better experience it for yourself!