And this is where SEMrush comes to free whatsapp number canada our aid: in defining our narrative entries.
The Topic Research function is the most suitable for getting an idea of how users approach a given topic, with what correlations and nuances.
We can in fact expect to find trending topics or correlations that we hadn't thought of on our own, but above all, get an idea of the search volume and competitiveness of a certain subtopic.
semrush topic research
This evaluation is particularly important for choosing the right narrative entrance, especially in the case of a blog that needs to be managed from an SEO point of view .
But it does not end here, you can get excellent results using this tool also for the choice of content to spend on social networks, differently from the more classic use of the tool primarily intended precisely for the research of the best keywords to position organically in the Google SERP.
Below I will illustrate a case study in which the use of Topic Research within a content strategy on Facebook has given excellent results with respect to the objective of increasing the number of interactions and the engagement rate of the fan base.
Let's start with the context: we inherited the social media management of a dissatisfied client due to the insignificant impact on the business of his channels.
A common mistake in the industry is to be guided by isolated metrics such as engagement rate alone, losing sight of the true objectives underlying the brand's social channels.
A very high engagement but that does not convey relevant content for the brand is completely useless. The risk is to find yourself posting photos of kittens that get a large number of reactions without these having any relevance to the brand.