Warm sales over the phone require very good preparation. Knowing the concerns of the potential client will help you establish contact with him. Use social networks and the website to collect as much information about the company as possible.
When making a warm call, you need to know the company's length of operation, workforce, address, and value proposition. Knowing these basic things, you can correctly analyze the situation and offer solutions to problematic issues using your services. The pain of a company consisting of 10 people can be radically different from the pain of a company of 500 people.
Humanity comes first
The most important technique of phone calls, the secret weapon of the italy phone number data representative is the tone of voice and a sense of humor. Your tone of voice can put people at ease or excite them, and the ability to make people laugh will make them trust you - more than any sales pitch.
Remember that clients are extremely busy, show that you understand the demands of your positions. Smile when you call (subscribers can hear it!), especially if you call early in the morning.
At Keycall, we conduct experiments comparing different speaker voices for our voice bot and their impact on conversion. This photo shows the range of a speaker's voice on the web. Monotonous and emotionless.
Speaker's voice range on the web.
And in this photo is the voice of our announcer.
Keycall female voice range
By analyzing campaigns, we determined that the greater the range of the voice, the better it is perceived by the audience, it is more human. A voice with a “live”, non-monotonous range, on average, has a better conversion by 2-3%. But, the range is not the only important thing. The tone of the voice is also important - softness, hardness or speed. Selecting a voice for a specific task or business niche allows you to comparatively improve the results of warm calling of clients. In any case, the more lively and interested your voice sounds, the greater the likelihood that you will be listened to and heard.
Rules for warm calls to clients
Regardless of the purpose of the call, the conversation usually has the following structure:
Greeting and introduction to the buyer. An important point in the scripts for sales by phone using warm calls is addressing the interlocutor by name and patronymic.
It is imperative to ask if it is convenient for him to talk at the moment. If not, you need to find out when it would be more convenient to do so.
Remind us of your previous experience of cooperation.
Next, you can move on to the purpose of the call.
If the client has any objections, take them into account and comment on them.
It is essential to record consent to the transaction or refusal.
If the decision on cooperation is positive, discuss the details of the deal.
Say goodbye.