Here we seek to find out how much the customer understood about our product or solution.

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5 - What doubts did you have about the south africa phone number library company before buying?


6 - What did you like most about the product or service?


A single element. The most important one.


7 - What has been the biggest area of ​​change for you since purchasing the product or service? Where did you see the biggest difference?


We seek to know how the product or service truly impacted your life.


8- How do you feel now that you are using our product or service?


What emotional changes did the customer experience since purchasing the product?


9 - How would you describe what we do to someone in your same situation?


10 - What kind of information did you look for before purchasing?


11 - What did you want to know before buying ?


12 - At what point did you realize you wanted to buy from us?


13 - What made you conclude that you wanted to buy from us?


14 - What gave you confidence when making your decision? What gave you the most security?


15 - What raised doubts while you were researching?


16 - Was there anything during your shopping experience that wasn't clear to you and that you had to clarify with someone from the company before purchasing?


17 - How did you find out about our product or service?


18 - What triggered the need and made you think you needed our product or service?


19 - Did anyone positively influence your decision? A colleague, acquaintance, friend, or someone on social media or in the media?


20 - Why did you decide to buy now and not before? What motivated you to buy now?


These answers will be especially useful for:


Refine your messages: value proposition, content pillars, and angles to highlight in your campaigns.