Keywords are search terms that a website owner or SEO professional will use to optimize a website in hopes of ranking high in Google results for specific keywords.
Anything searched for on a search engine, whether french email address list a single word or a phrase, is considered a keyword. For example, here is the results page for the keyword " what plants grow in the desert ".
keyword meaning, an example
Why are keywords important?
How to find the right keywords?
Quality of a keyword
Intent of a Keyword
How to use Keywords
How to choose keywords for SEO or SEM
Why are keywords important?
Keywords are important because they can be used to achieve marketing goals .
When your website is listed at the top of the results for a search, that keyword is acting as a free source of traffic to your website.
If you have an advertising budget, you can place pay-per-click (PPC) ads on specific keywords. Here's how Google Ads works: Advertisers bid for space at the top of a results page for specific keywords.
In general, there will be more advertisers focused on a keyword that implies some sort of purchasing interest, which will be worth paying the ad price for.
For example, the keyword " instant online loan " has two ads at the top of the results, while the previous example "what plants grow in the desert" had no ads.
search results for the keyword online loans now
As you develop a marketing strategy for your website, you will need to target specific keywords . Through Search Engine Optimization (SEO) and content marketing, you can achieve high rankings organically (not through ads).
All remaining keyword needs can be covered through advertising on Google Ads.