Getting potential clients in a real estate agency is not an easy task. You have to know in detail who your ideal client is and what is the best channel to reach them.
There are many ways to reach potential buyers, and the Internet has also helped make this process much more accessible for all types of companies in the real estate sector.
Using digital channels, you can get the number of potential clients your agency needs to close the sale of a home. But it is not enough to just be present with them by having a website or an Instagram profile, you need to execute an effective digital marketing strategy.
Table of Contents
Why digital marketing is important for real estate agencies
Ideas and actions to get more clients in your real estate agency
Optimize your website and bolivia telegram data pop-ups to convert
Add content marketing to your strategy
Doing email marketing
Social media strategy
Paid advertising on Google
Include videos in your strategy
Start requesting reviews
Why digital marketing is important for real estate agencies
78% of real estate purchasing processes begin with an internet search ( Homesnap ). The prospective buyer searches for available homes in the area that sparks their interest, and your real estate agency has to be there. The real estate sector has adapted to new trends, including complete websites or blogs to keep clients updated and informed with the latest news.
We already know it. If you are not present you do not exist, but if you do not move you are invisible. You have to keep in mind that the importance of digital marketing in real estate agencies goes far beyond having a good website or making a one-time payment campaign, you need to use different tools to connect with potential clients and position your company in the minds of consumers. That is where other channels such as email marketing , social networks, content marketing, etc. come into play.
To make it easy for you, we have compiled 7 ideas for actions to get more clients that you can easily implement in your real estate business.
Ideas and actions to get more clients in your real estate agency
1 – Optimize your website and add pop-ups to convert
Your real estate agency's website is the cornerstone of your business. It is essential if you want your agency to be successful and to be present in potential clients' searches. In addition, unlike third-party real estate portals, on your website you have control at all times over the users.
Once your website is live and receiving traffic, you need to take the next step and implement conversion optimization actions. You can use embedded forms or pop-ups like the ones you can create in Benchmark to easily capture user data before they leave your page.
You can use them both to get clients interested in specific properties and to capture subscribers for your newsletter that you can then gradually nurture with email marketing.
Source: Wishpond
2 – Add content marketing to your strategy
The internet is full of real estate ads and websites. So the best way to reach your potential customers is by giving them something of value in exchange for their data. Enter content marketing.
By creating quality and valuable content for your target audience, such as infographics, tutorials, articles, ebooks, etc., you can position yourself in their minds while obtaining their contact information.
Start by writing articles on your blog offering advice on buying/selling homes, different neighborhoods, mortgages, etc. Think about the questions your buyers usually ask and answer them in your content.
3 – Email Marketing
Email marketing should be another of the fundamental pillars of your digital marketing strategy. Sending email campaigns to your contacts helps you to unite ties between client and real estate agency .
No matter how many visitors you have on your website or followers on your social networks, you will have nothing if you do not have the contact information of the users in your databases. Email marketing is the next step after optimizing your website with forms to capture potential clients.