Optimizing your website

[boxacak129]

Setting up advertising campaigns on search engines
Optimizing your local business listings
Highlighting exclusive offers on your site but only valid in store
Although web-to-store is not only about web actions, we can integrate the typical actions of drive-to-store . That is to say, all the levers to activate to generate traffic in store , without taking into account the medium: communication on social networks (social-to-store), local advertising, etc.

To implement these actions, which we know can seem complicated benin phone number library at first glance, don't hesitate to equip yourself with a web-to-store solution like Digitaleo.



web to store

2. 3 reasons to go web-to-store

Be more visible online
When you implement a web-to-store strategy , you strengthen your online presence. Indeed, by optimizing your website and your establishment profiles, by creating local pages on social networks, you increase your visibility on the internet .

Search engines, including the leader Google, analyze your Google My Business listings , your social networks and your website. If these are optimized, that is to say they gather relevant and useful information, with worked and coherent keywords, you will be highlighted on the results of the queries of consumers (and potential customers) nearby.



web to store google my business profile online visibility

Example of an optimized Google My Business listing


In addition, all this information will reassure the consumer and he will be more inclined to buy from you.


Generate in-store traffic
With web-to-store , you meet your customers' expectations : they are looking for precise information about your products and services (availability, prices, descriptions, etc.) before going there. For example, by creating a product locator and/or detailed product sheets, you give them the key elements to visit your establishments.

web to store traffic in store store locator

Example of a store locator



In fact, 3 out of 4 consumers are more likely to go to a store if they get the right information during their internet search 2 .