Evaluating long-term sustainability :

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Improving sales strategies: CLV will help you identify sales opportunities that you may be overlooking, such as developing strategies to increase purchase frequency and/or repeat purchases, or increase the quantity of products purchased per order, thereby increasing the average cart value. For example, you could offer complementary products to your customers who have already purchased from you in the past, or give your customers the opportunity to sign up for monthly subscriptions at a small discount.

Evaluating long-term sustainability : Customer Lifetime Value will help you evaluate the long-term sustainability of your business. If your customers have a high CLV, it means that your business is sustainable in indonesia phone number list the long term. If your customers' CLV is low, you may need to review your strategy to increase their loyalty and value. You may need to work on your brand or your communication, perhaps with a rebranding that allows you to increase the perception and better position yourself in your target market.
That’s the theory, but how can we use this data to make business decisions? Let’s take inspiration from some big companies that have used it to its full potential.



How to Use CLV to Optimize Your Strategy
There are several strategies that you can implement thanks to the awareness that Customer Lifetime Value brings. In this section we will see some approaches.

Attract new customers and/or encourage them to make more than one purchase
To ensure growth for your business you need to increase the number of customers who use your product or service. There are two ways to do this: