This doesn’t mean that a partial

[fomayof928@mowline]

Let me give you some examples: the name change adding a payoff updating company values changing the tone of voice the restyling of the logo designing a completely new visual language etc. Rebranding as a tool for innovation for business: why do it and the best examples of 2020 Why rebrand? We have seen some elements concretely affected by a rebranding activity. However, sometimes it happens that it is necessary to intervene simultaneously on multiple elements of the brand identity to achieve the goal that has been set.


This doesn’t mean that a partial rebranding can’t be effective. These are simply two different needs: if, for example, your need is to re-establish a new relationship with a new target audience, a total philippines phone number list rebranding is the way to go. We could compare the rebranding activity to a change of look: if a total rebranding is a complete change of dress code, a partial rebranding is an update of your outfit We have seen some reasons that can lead to the decision to partially or totally review your brand identity, but what are the effects? The effects of a rebranding activity, as I stated before, must be directed towards one goal, that is, to reconnect the brand to its audience to ensure that the public's perception of the brand is positive and consistent with the essence of the brand.


The effects of a well-analyzed and planned rebranding can therefore be extremely positive on its audience, as well as on the internal mood of the company. A courageous choice that can give new life and new stimuli to the entire internal apparatus of a company. At the same time, communicating the rebranding process that the company is undertaking is extremely important, almost more than the rebranding itself. In this regard, I like to mention a case study that continues to set an example when it comes to rebranding: AirBnb (which has never missed a beat when it comes to brand identity, I talked about it here a few months ago).