Marketing Funnel: The AIDA Model

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SearchGPT represents a significant step towards the future of online search, combining the power of artificial intelligence with access to high-quality information. While there are challenges ahead, the potential benefits in terms of efficiency, personalization, and reliability of information are significant. As this technology continues to evolve, we can expect a radical change in the way we search for and consume information online, making our interaction with the web more intuitive and satisfying.Marketing Funnel or Sales Funnel, what is it and why is it essential for an online business?
July 07, 2024
Inbound Marketing
BOFU , buyer personas , sales funnel , marketing funnel , inbound funnel , Messy Middle , MOFU , sales funnel , inbound marketing strategy , TOFU , zmot
The funnel, also known as marketing funnel or sales funnel , is an essential concept for any company that wants to convert and maintain a long-lasting relationship with its customers.

A well-designed marketing funnel guides potential customers overseas chinese in canada data through a structured path, transforming them from strangers to brand promoters. This mechanism is the basis of the success of every business that addresses its offer to interested people, engaging them and leading them to purchase with valuable content.

sales funnel
sales funnel
There are different funnel models in marketing, but one of the most common is AIDA , an acronym that stands for Attention or Awareness , Interest , Desire and Action , with which to create targeted strategies that make people go through the phases of the funnel. The visual and conceptual metaphor of the funnel is used because people can naturally abandon each phase. In fact, not everyone who knows the company becomes a customer.