Chan Kim and Renée Mauborgne

[fomayof928@mowline]

What is the value curve, where does it come from and how does it relate to competitive positioning? Origin and purpose of the value curve The link with competitive positioning What is Competitive Positioning Analysis and Why is it Crucial for Your Business? Blue Ocean Strategy vs. Red Ocean Strategy: Two Approaches Compared Red Ocean Strategy: Competing in Saturated Markets Blue Ocean Strategy: Creating New Markets Comparison: When to choose an approach Why It's Important to Understand the Difference What is the Value Curve and How Can It Help You Stand Out From the Competition? How to Create a Unique Value Curve for Your Business The Role of the Value Curve in Competitive Positioning Analysis What is the value curve, where does it come from? The value curve is a visual tool introduced by professors W.


Chan Kim and Renée Mauborgne in the book Blue Ocean albania phone number list Strategy . It is designed to help companies map and analyze the value they offer compared to competitors on various competitive factors. Imagine a graph: on the horizontal axis are the key factors of the industry (price, quality, innovation, service, etc.), while on the vertical axis is represented the level of value offered for each factor.


Every company has its own value curve, which reflects how it is positioned compared to the competition. This tool allows you to visualize your current position, but also to identify opportunities to differentiate yourself , creating new factors of value or improving existing ones in a unique way. Back to index value curve graph Value Curve Goal The value curve stems from the concept of Blue Ocean Strategy , which focuses on creating new markets, rather than competing in existing ones (called “red oceans”).