We can think of it as a

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Differentiation : The value curve allows you to build a unique offering that significantly stands out from alternatives on the market. Strategic Innovation : Thanks to its ability to visualize industry dynamics, this tool helps you discover unsaturated market spaces where your business can excel without directly confronting the competition. So, the value curve is much more than a graphical representation.


We can think of it as a guide to rethink your business model and algeria phone number list create a sustainable competitive advantage . Back to index Why Competitive Positioning is Crucial for Your Business Competitive positioning analysis is the process by which a company identifies its role in the market compared to its competitors. It helps to understand not only where your company is today, but also where it could arrive.


This type of analysis is essential to identify the strengths and weaknesses compared to the competition, so as to define effective strategies to conquer new market shares. It's not just about comparing prices or features, but analyzing the value perceived by the customer. Your goal must be to emerge as the most advantageous option, avoiding the trap of direct competition based exclusively on costs and discounts.