Ads is its advanced targeting capabilities

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Furthermore, thanks to the platform's functions, the tool allows you to create highly targeted advertising campaigns, which can be optimized in real time to improve their performance.

One of the main advantages of Google , that is, showing relevant ads to people with specific interests, people who are interested in your products and services.

Advertisers can target their ads to specific business owner lead audiences based on criteria such as:

Keywords searched
Geographical position
Demographic data (age, gender, income, etc.)
Online interests and behaviors
Type of device used


This level of targeting allows businesses to reach highly qualified prospects, maximizing the effectiveness of their advertising campaigns.

In this regard, however, as with bidding strategies, here too it is necessary to take great care of the part relating to the configuration of audience segments categorized based on demographic data, based on interests / passions and purchasing propensities.

It is very important to properly configure the audience segmentation parameters , to understand how the mechanism works, because Google allows you to make a setting based on different levels of user interest in a product or service.