If his first invention, the modern computer, gave birth to how to build phone number list every industry, from the personal computer to supercomputers and our smartphones, his second intuition, artificial intelligence, has long remained confined to research laboratories with a few modest breakthroughs, such as expert systems in the 80s or more recently neural networks and "deep learning".
Despite their image as creative "Mad Men", advertisers and marketers have been using IT for several decades. Whether it is to collect or store customer data in CRM databases, to exploit them with decision-making software packages, to automate customer relations or more recently to set up "programmatic" advertising : IT is everywhere.