Why do you want to do content marketing?

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And the goals, what are your goals?

What results do you expect?
What marketing goals do you want to achieve?
Defining objectives is the premise for deciding:

what content to create
with what tone of voice
which channel to use and how to organize the content activity.
The first step is always to start from the real business objectives cash app lead that you want to achieve, including:

raise awareness and gain authority to be recognized as the authoritative resource in your market, become a point of reference for your community and potential customers
Get more quality leads and quote requests online
Increase eCommerce sales
To achieve these goals , you must necessarily work on content . Also because if you look closely, everything is content, even the support chats on the site, the product descriptions, the form for requesting a quote, the microcopy that can be read on the order pages, cart, on the buttons, under the images, etc.

Depending on the objective we want to achieve, there are different forms of conversion :