3.Towards excellent performance

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People who combine a high capacity for adaptation , a strong orientation towards study and an innate curiosity, which pushes them to delve into different topics and integrate fields, knowledge and methodologies. No longer mere marketing specialists but talented experts with transversal skills , equipped with a healthy approach to the profession, skilled in carrying out operational and analytical activities such as Activation of performance marketing tools Analyze marketing data and then translate it into concrete actions Creating advanced buyer persona profiles Creating brand content marketing calendars, packed with value for every customer Only by adopting a full-funnel model , whose objectives are measurable at each stage of the sales process, can excellent performance be achieved.


3.Towards excellent performance Achieving all these results uk phone number list magically is of course impossible. Talent must be nurtured and stimulated. To achieve excellent performances, you must follow a path made of experiments, tests, failures, analysis and improvements. A methodology practically endemic to anyone working in the marketing field! The future of digital marketing will be hybrids Being prepared to face new challenges every day is an attitude that is cultivated through continuous training.


Planning growth paths and continuous training activities is essential to refine and update your know-how. A lot of training also takes place in the field, every day . How? By learning from your colleagues. In OTO agency, no department works as a watertight bulkhead but is encouraged to compare with other sectors. The involvement of multiple agency figures in projects and campaigns – from marketers to developers, from graphic designers to copywriters – produces a fruitful exchange of ideas, leading to the creation of innovative and more effective strategies.