Brand Identity must support your

[fomayof928@mowline]

Businesses are driven by people, and every entrepreneur started their journey because they were motivated by a purpose. Behind every action there is always a motivation that pushes us to do something. Having your own business philosophy means answering these few powerful questions: Who are you? What do you believe in? Why do you do it? What enemy are you fighting? Let's see an example of how to have a great online presence A company that sells plant fertilizers for home use could do as everyone else does, that is, write on their website that they are the market leaders.

Brand Identity must support your company's purpose. If you canada phone number list want to be perceived as a solid reality you must use shapes and colors that can communicate solidity. If you want to communicate serenity, trust and guarantees, you must use shapes and colors that can make you perceive as a reality that can be trusted. If you don't decide what image to communicate, your customers will do it and in 90% of cases it is never the one you wanted.


If you want to delve deeper into this topic, you can read the article published by Fabio Milesi , entitled “ How to evaluate a logo? ” in which he focuses on the characteristics that make a logo effective and on the principles and best practices on how to create a recognizable and iconic logo identity. With a clear, authentic message aimed at your ideal customer supported by a visual identity consistent with your values, you are ready to be effectively present online.