02.2020 David 5 Comments Search intent on Google - How to find it for your website!The search intent on Google. For a long time, most people didn't care about it at all. Then came the big update and since the last Fred update , but especially since Google has been trying to interpret search queries correctly, it has probably played one of the biggest roles in modern search engine optimization. But what exactly is search intent? What types of intent are there when you ask Google, and how do you find the right search intent for your keyword? Important questions that today's article will address.
Because Google updates or not, it seems to me that many people still don't thailand mobile phone numbers database really understand the topic of search intent. Contents Before vs. Now A quick look at the current situation and how it used to be. In the old days, it was all about keywords. An article was filled with the keyword "furniture," so it ranked for that term. Then Google became more sensitive, categorized and differentiated more, individual words made the semantic difference, WDFIDF and TFIDF were added.
Good content suddenly became quite complicated to write, at least if it was really cleverly optimized. Today, Google is taking a few steps back, or so it often seems, but on the other hand is trying to understand more. In my opinion, the search engine is currently failing at this point - see my article on Google EAT - but I don't want to reopen that can of worms here. For me, search engine optimization doesn't necessarily mean understanding users, but rather understanding how Google understands users.