This would then lead it to be at the top

[fomayof928@mowline]

Whether it is a car, an appliance, etc. And it is precisely in this phase that the company blog comes into play , allowing you to immediately work on latent demand, beating the competition to the punch! Ok but how is this possible? Selling through a blog? the problems of conscious demand Let's take some examples (with a chain that sells household appliances): If before purchasing an appliance, our customer tried to read articles such as: What is better to buy? An energy-saving appliance or the first price? How will the right appliance save you money on your bill in the coming years? How to choose the best model for your needs and not regret it immediately afterwards… The best 10 models available in Italy, a small comparative test… What would you be looking for? Information about your next purchase, right? SO? While our customer is finding out about the best solutions, our hypothetical household appliance chain, through the articles published on the blog , would have already started to get in touch with him, gaining his trust .


This would then lead it to be at the top of the list of shops taken into consideration at the time of purchase. If our customer was oriented towards another brand, reading one of the articles mentioned above could denmark phone number list convince him to purchase your appliances . If I, as a customer, continue to read the articles of the household appliance chain, at the time of purchase I will still go to visit other chains, but I will see them only as "interested sellers" while those who have provided me with useful information for months, before the final decision, will be for me, the customer, an expert who has guided me in the decision-making process.


At this point our seller has already obtained some advantages : He trained the customer on his needs (less time spent on the sales phase) Gained her trust (less need to fight on price) He played ahead of the competition (Competitive advantage) The published material (blog articles, etc.) will always remain online , continuing to bring free customers over time without the investment of a cent (Free Advertising).