Rock Content’s ebooks, guides, and other resources

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White papers White papers are concise reports that seek to provide insights for the reader that usually focus on a complex issue. This type of content can help establish you as an authority and gain the trust of consumers. Example of interactive white paper created with Ion 8. Social Media Posts Social media is here to stay, so finding ways to use it to your marketing advantage is advisable. Determine which platforms your target audiences use most and create a variety of posts to share. You can also include your social media feed on your website, so visitors can see what you share without having to leave.


9. User-Generated Content Today’s satisfied customers often create poland phone numbers their own content praising your brand, product, or service. This content may be in the form of articles, blog posts, videos, images, or social media posts. This user-generated content can be a boon to your business, so find a way to share it. Incorporate it into your blog posts and share it as a social media post. Example of UGC for the mattress brand Casper 10. FAQs and Knowledge Base Consider adding a FAQ (Frequently Asked Questions) page to your website to answer those questions your target audience may have along their buyer’s journey.


You can also add a few to the bottom of blog posts. Another option is to add a knowledge base, which is a dedicated help center for customers. Much like a directory, the consumer enters a query and is provided with a list of articles to choose from regarding your product or service. Example of FAQ from Neil Patel’s blog 11. Product Reviews Creating product reviews will show that you are willing to provide information to your audience, so they can make better decisions. Many times, other companies will send you a product to try, or you can purchase one on your own and create a review.