This has invisibly increased the mental pressure

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Since the formula for new consumer brands has failed in the past, what will the marketing methodology of new consumer brands be like in 2023 ? What did those new consumer brands that are still doing well do right? 1. Successful marketing strategies are not important For new consumer brands that are " from 0 to 1" , entrepreneurs are often eager to find a brand marketing strategy to quickly amplify brand potential and gain brand sales.



This mentality is understandable, because products are in a state of pure cost investment before they gain market sales. Cashing out is an affirmation of the value of the product and the value of indonesia whatsapp number data the enterprise. Of course, in the past few years, the new consumer market as a whole has been relatively impetuous. Many entrepreneurs often see good news from friendly competitors in their own entrepreneurial circles. and anxiety of the entrepreneurs themselves, leading to distorted actions.



In fact , after interviewing several new consumer entrepreneurs, Communication Gymnastics found that brand marketing strategies are not as important as imagined, because the prerequisite for marketing expansion is small-scale data verification of business models and product models, which is the most critical and important for newly established new consumer brands. In the new consumer industry where there are both good and bad players, it is inevitable that a large number of speculators have emerged. Their overall characteristic is that they do not optimize or innovate their products, but instead rely on China's mature supply chain resources and directly use " ready-made products + traffic gameplay " to make money.