How to resolve the controversy over Coconut Tree Live?

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This article is sponsored by Everyone is a Product Manager Deep Sound Authorized release, reproduction without permission is prohibited. The title image is from Unsplash , based on the CC0 protocol. The opinions expressed in this article only represent the author himself. The Renrenshishi.com platform only provides information storage space services. Information storage space services. From "eye-catching" to "I love watching":



Deep Sound Follow 2023-06-13 0 Comments 1886 Views 0 Favorites 9 minutes Free your eyes, put on headphones, and listen ~ The front-end product manager is responsible for conducting in-depth analysis and research on the target industry and market, understanding customer needs, pain points, expectations phone database and behaviors, and finding the value proposition of the product. In the past few months, the live broadcast room of the Coco Tree Group has aroused many discussions among netizens. However, within a few months, the perception of the Coco Tree Live Broadcast Room has changed, and users no longer simply comment that it is " eye-catching " . So, how did the Coco Tree Live Broadcast Room achieve a counterattack in word of mouth and perception?



What inspiration does this bring to the renewal of traditional brands? From " eye-catching " and "borderline " to " more , I love watching " , Coco Tree completed a live broadcast counterattack in 3 months. Since March this year , Yeshu 's " male model live broadcast " has become a hot topic on social media every once in a while . In Yeshu's live broadcast room, muscular men wearing vests and shorts do aerobics, which did attract a lot of users at the beginning. However, the other side of the popularity is the continuous controversy.