Where should you go? There is a way to be targeted.

[sabarina38]

If you don’t have a clear brand plan, you don’t know where the brand is going. Without a clear and specific marketing purpose, no matter how much marketing you do, it will probably be like a person with 800- degree myopia who doesn't wear glasses. What effect can it have? It's a blessing if you don't fall into the ditch. Long-term goals, no stage goals, campaign goals are not for show, but a beacon for moving forward. If the goals are too big and inappropriate every time, marketing can only be a fuss. Of course, if your goal is just to make yourself happy, then I have nothing to say.



You can fantasize that one day you will be able to attract attention, but there is no need to follow in other people’s footsteps and expect to succeed. You can’t even dream of being the same as others when phone library you don’t even know where their footprints are! The three daily self-examinations of a brand should be a commandment that must be asked before each marketing campaign. This applies to brand marketing and planning. Whether it is Party A, Party B, or Party D, decision makers should ask themselves these three questions on a daily basis, otherwise one incompetent general will exhaust the entire army!



Everyone else has done it, why not just do your own thing? Planners should encourage each other. Columnist Little Monk Kunkun, WeChat public account: Marketing Zen Meditation Center, everyone is a product manager columnist. Let marketing have no difficult calamity, share marketing knowledge, planning dry goods and copywriting skills. This article was originally published on Everyone is a Product Manager. Reproduction without permission is prohibited. The title image is from unsplash , based on the CC0 protocol. The opinions expressed in this article only represent the author himself, and the Renrenshishizhan Product Manager platform only provides information storage space services. Brand Ape Follow and collect for 35 minutes Free your eyes, put on your headphones and listen ~ !