By Rafael Sotelo
Content manager at Marketing4eCommerce
DFor two days, Madrid has become the epicentre of digital business growth with the opening of the Product Hackers Conference , a three-day event organised by the growth agency Product Hackers . With more than 700 attendees, this conference seeks to establish itself as the most relevant meeting for exponential growth for digital companies in Europe.
Sean Ellis, father of growth hacking
The opening day began with the highly anticipated talk by Sean Ellis , known as the “Father of Growth Hacking” . Ellis shared valuable lessons on how the culture of experimentation and growth strategies helped companies like Dropbox , Eventbrite and LogMeIn reach values of over 100 million euros. He stressed that success does not depend on budget, but on the ability to experiment and understand the consumer from the beginning.
Attendees were also able to participate in discussions about united states of america number data community building , an essential topic for companies like Amplitude , which have found proximity to their users to be a source of value and growth. Panels were held on the scalability of the culture of experimentation in large corporations like BBVA , Vodafone and Mapfre . The panelists concluded that culture “eats up” strategy, highlighting the importance of integrating this mindset at all levels of the organization.
Connect emotionally with the audience
Conversion optimization specialist Talia Wolf discussed the importance of connecting emotionally with audiences . Wolf highlighted that human decisions are influenced by 223 emotions, divided between personal and social image. She invited companies to ask meaningful questions and actively listen to their audiences to create real connections in a data-centric era.