4 challenges for Vtex in Europe after its first major event in Barcelona

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Abdur14
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4 challenges for Vtex in Europe after its first major event in Barcelona

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By Ruben Baston
Marketing4eCommerce Director
VVtex gathered its international top management this Friday in Barcelona. Internal leaders from Canada, the United States, Mexico, Colombia, Brazil, Holland, Romania, India… made it clear that their commitment to Europe is strong and strategic . “All of Vtex’s power and energy is coming to Europe ,” concluded Santiago Naranjo , global commercial director of the ecommerce platform, a Colombian currently living in New York and who himself plans to move to Barcelona soon.


It was in the framework of Vtex Connect Europe , its first major event on this continent, which follows in the footsteps of great celebrations in Brazil and Mexico City and which did not disappoint. More afghanistan number data than 3,200 registered attendees , more than 25 partners in its exhibition area and speakers of the stature of Carles Puyol (who made an emotional plea on how to create high-performance teams), a top scientist from NASA, another from Linkedin, Starbucks…

Carles Puyol at Vtex Connect

Next to Santiago Naranjo, in the featured photo of the article, he is accompanied by the Indian Prakash Gurumoorthy , director of Vtex at EMEA and APAC level (Europe, Middle East, Africa, Asia and Pacific: everything that is not America, in other words). Together, they faced questions from journalists from various media, including, of course , Marketing4eCommerce , to analyze how they see the future of Vtex and the ecosystem of ecommerce platforms.
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