Let's talk about SEO to improve the positioning of your website

[ayeshshiddika11]

In the digital age, if you are not on the Internet, it is basically as if you do not exist. It is true that there are local or small businesses that generate sales without having a website or blog, but have you noticed that almost all of them have profiles on some social network? Those who do not have a Facebook page show their articles on Instagram.

The key is to have a marketing strategy aligned with the tools your consumers use.

With this post I want to go one step further and address those who have already made their digital immersion in the current Internet and have created a website with the aim of being found by their target audience. To be able to appear in these searches, we will have to delve into a new field of digital work. Let's get down to it, and let's talk about SEO.

Part of the success of your business depends on the promotion you make of your products or services through the different communication channels offered by the Internet. For this reason, many entrepreneurs ask themselves: How can I attract more people by investing the least amount of money possible? The solution has three letters: SEO .

If you look it up on Wikipedia, it stands for Search Engine Optimization , which can be translated as the optimization of content for search engines on the Internet . In other words, it is the jordan phone data online marketing technique that improves the visibility of your website in search engines, especially Google. It has become an indispensable tool for any website that wants to have reach.

Before venturing into the world of SEO, you should know that although at first glance it may seem like a series of guidelines, it is more of a strategy and there is a profession dedicated exclusively to it: SEO Consultant . In fact, the complexity of organic positioning lies precisely in that, in carrying out all the techniques that improve our website without spending a cent. Organic means natural, that is, the position that corresponds to our page for being as it is. When we do the same thing but paying, we talk about SEM.

You might be surprised to know that Google has a complex algorithm that takes into account more than 200 ranking factors when providing the results for a given search. In addition, with each new update to this algorithm, the search giant changes the priority it gives to each of them.