4 practical tips to improve customer experience

[jrineakter]

Customer experience is the perception that a person has regarding their interaction with a company. There are many points of contact, such as the company's website, social networks or interaction through a customer service telephone line. In the case of companies with physical stores, there is also offline interaction, in the store.

In any case, customer experience must be taken care of as much as possible, since the result of all these interactions is key to building people's loyalty to a brand. The following 4 tips serve to improve customer experience and any company can easily put them into practice.

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Practical recommendations to improve the customer experience
1. Responsive web
Have you ever tried to buy a product or service via mobile and found yourself on a website with tiny fonts, which you can barely navigate through and much less buy the product or service you need?
That website is not responsive , meaning it is not designed to adapt to all devices.

On the other hand, websites that have a responsive design are responsive, and their content can be viewed equally well whether you access them from a desktop computer, a iceland number data tablet or a mobile phone.
To improve your customers' experience, your website design should be responsive . This way, your customers will have a consistent and unified experience, regardless of the device they use to access your website or ecommerce.

Related post: How to become a customer-centric company.

2. Web chat
More and more companies of all kinds are introducing online chat services to offer their customers the possibility of resolving their queries in real time, preventing them from leaving the website or, in the case of online stores , the shopping cart.

Since almost all of us regularly buy products or services online , we are very used to getting instant answers. That's why incorporating an online chat on your business' website is the best way to meet the expectation of immediacy.

On the other hand, offering a fast and effective means of communication through an online chat, besides undoubtedly improving the customer experience, can also contribute to speeding up sales.
Some of the most popular online chat tools are LiveChat , JivoChat or Zendesk Chat .In addition to offering the possibility of communicating with the company via a real-time online chat, it is also highly recommended to create free support materials that are directly accessible via the website.
Two classic examples of this type of content are the FAQ section and a help center . The help center is like an instruction manual, more extensive than the FAQ page.

In the case of companies that sell software services ( SaaS ), the help center is essential to help customers configure and use the tool. In the case of Holded, our help center is called Holded Academy .

Any of these pages contribute to improving the customer experience, as they allow customers to inform themselves and clarify their doubts without having to be attended to by a person.
Not all companies can afford to have a customer service via chat 24 hours a day, so these contents serve as reference material so that any customer can resolve their doubts at any time.