How Digital Personalization Shouldn't Work

[nrumohammad0]

The essence of our reflection is basically this: although they are inseparable from each other, the personalization of the customer experience must not damage customer trust in any way. Only by putting the consumer's interest first and treating the information collected with caution and respect can personalization improve trust in a brand.

Personalization and trust are at the heart of any company's digital iran whatsapp resource marketing strategies and it couldn't be otherwise: the need to design increasingly profiled experiences for customers is what drives us to earn their trust and, at the same time, that experience is a temporary point of arrival, within a process of building trust that feeds itself and is potentially infinite. Everything that is an obstacle to the development of this virtuous circle must be promptly identified and corrected. And this is why it is perhaps more important to explain how digital personalization shouldn't work rather than dwelling on how it should work.



We’ve seen how customers today expect flexibility and thoughtfulness. And how, with more choice and more control over their personal data, trust is a key driver in their purchasing decisions.

We cannot effectively intervene on the reputation of the brand and increase its credibility, if we do not recognize the respect for privacy as the fundamental element for the creation and maintenance of trust . Not only that: the data that consumers agree to share must never be used for initiatives that could be perceived as inappropriate, annoying and useless. Let's take an example.