must be relevant, coherent and useful;

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If content strategy is crucial within the overall marketing strategy, content experience is the last level of content strategy , and it is fundamental for the long-term success of the brand because it helps to identify and enhance the distinctive characteristics of the brand itself.

Content strategy and content experience create and maintain a israel whatsapp resource consistent online presence of the brand over time, promote engagement and build a more lasting relationship with the public. To do this, the content produced:

must be developed in such a way as to respond promptly to the needs of different audiences;
must be distributed on the most suitable digital channels at the right time.
Content experience can be thought of as the step where content strategy merges with customer experience . Compared to customer experience, which focuses on the customer's overall perception of the brand, content experience focuses exclusively on the experience that comes from accessing and interacting with content.

The three pillars of the content experience
Now that we have clarified the difference between the concepts of content experience, content marketing and content strategy – while at the same time highlighting their close links in meaning – let's delve into how content can be used to build a well-rounded experience , capable of overcoming the limits of purely commercial communication.

Before talking about specific actions, we will address the three pillars on which today's most advanced content experience is based.