By Noelia Fraguela
Marketing4ecommerce Content Manager
LSpanish organisation Facua-Consumidores en Acción has announced the winner and finalists of its “awards” for the Worst (and Most Sexist) Advertisement of 2023 . This year, with 37% of the votes, the winner was a nightclub in the Son Castelló industrial estate in Palma de Mallorca, with its Safari Tech House party promotion . The second finalist was the company Partistaff in Ibiza, with its rental of party girls.
The Facua awards have been organised since 2010 with the aim of censuring and reflecting on bad advertising practices, as well as the abuses that exist in the market. The winners are chosen by members and supporters of the organisation, who voted between 8 March and 4 April.
These are the worst advertising cambodia number data campaigns of 2023, according to Facua:
Worst commercial 2023: Zafaru Tech House Party
The award for the worst and most sexist advertisement of the year, with 37% of the votes, went to the Safari Tech House party, which was scheduled to take place in a nightclub in the Son Castelló industrial estate in Palma de Mallorca. The advertisement promoted "groups of five girls, free bottles and many more surprises."
Unfortunately, this is a practice that continues today, with free alcohol offered to women to attract more men to the party. However, what is really worrying is that the advertisement uses the word “girls”, thereby encouraging minors to consume alcohol. In the end, the city council was able to cancel the party and it did not take place.